Don't even think about it!

Don't even think about it!

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"Don't even think about it!" is an emphatic prohibition[1] popularized by a 1993 Pepsi commercial featuring Shaquille O'Neal, a famous basketball player.
Contents

1 History
2 Popularization
3 Cultural references
4 References
5 See also
6 Further reading

[edit] 1 History
A "Don't even THINK of parking here" sign in New York City

The catchphrase as used by the Pepsi ad was based upon a similar phrase, "Don't even THINK of parking here", which came into use on no parking signs in major cities such as New York City and Chicago.[2][3] The signs first appeared in New York in 1982 during Ed Koch's mayoral administration.[4][5]
[edit] 2 Popularization

The 1993 commercial featuring O'Neal begins with him playing hoops at a street basketball court. A little kid notices him, and exclaims O'Neal's nickname, "Shaq". O'Neal, noticing that the kid has a Pepsi in his hand, walks over and says "Hey, can I have it?" He bends over, supposing that his admirer will give him the soda, but the kid refuses, saying: "Don't even think about it!" Suddenly, a sound simulating that of a scratched record is heard, and the commercial ends with the Pepsi logo and slogan.

The commercial is actually a parody of another famous one from the 1970s produced by Pepsi's rival, Coca-Cola, in which a young boy meets football player "Mean" Joe Greene as he is leaving the field after a game. The boy gives his hero a bottle of Coke and, in exchange for the drink, the football player throws his towel to the boy, who excitedly catches the souvenir.
[edit] 3 Cultural references

The phrase also appears in series 4, episode 5 of Men Behaving Badly, when a drunken Gary climbs into bed intent on having sex with the sleeping Dorothy; it is revealed that she is wearing a T-shirt with "Don't even think about it!" written on it in large letters. The phrase was also used as the title of a 2004 book by Lauren Henderson.[6]
[edit] 4 References

^ Bruce K. Waltke. "The Book of Proverbs: Chapters 15-31". p. 265.
^ E.J. Dionne (August 16, 1998). No Go. The Washington Post.
^ "13 Ways to Get Message on Parking". Chicago Tribune. Associated Press: p. 4. March 5, 1987. Retrieved January 1, 2011.
^ Ari L. Goldman (June 15, 1982). "Bus-Only Lanes to be Increased to Speed Travel". The New York Times: section A, p. 1.
^ Clyde Haberman and Laurie Johnston (September 4, 1982). "New York Day by Day". The New York Times: section 1, p. 24.
^ Lauren Henderson (2004). Don't Even Think About It. Downtown Press. ISBN 0743464699.

[edit] 5 See also

Parking violation

[edit] 6 Further reading

Paul Trapido, Barbara Ensor (1986). Don't Even Think of Parking Here: The New York City Guide to Parking and Driving. Simon & Schuster. ISBN 0671628369.


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(cur | prev) 2011-06-10T17:49:19 Anthem of joy (talk | contribs) (4,028 bytes) (Nominated for deletion; see Wikipedia:Articles for deletion/Don't even think about it! (2nd nomination). (TW)) (undo)
(cur | prev) 2011-02-17T18:54:29 Dreadstar (talk | contribs) m (3,755 bytes) (Reverted edits by 204.174.87.29 (talk) to last version by Kfranco) (undo)
(cur | prev) 2011-02-13T22:39:44 204.174.87.29 (talk) (3,756 bytes) (catchphrase -> catch phrase) (undo)
(cur | prev) 2011-01-05T05:59:52 Kfranco (talk | contribs) m (3,755 bytes) (→History: A word change (from "variant" to "similar") and removed an unneeded "the".) (undo)
(cur | prev) 2011-01-01T22:20:19 Kfranco (talk | contribs) (3,759 bytes) (Additional work (reformat) of article, additional citations.) (undo)
(cur | prev) 2011-01-01T20:40:07 Kfranco (talk | contribs) (3,069 bytes) (Changed picture to retouched version, changed link for no parking sign, slight edit for photo caption, completed other edits in body of text for readability, etc.) (undo)
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(cur | prev) 2010-04-04T19:09:22 174.111.9.90 (talk) (2,950 bytes) (Repairing links to disambiguation pages - You can help!) (undo)
(cur | prev) 2009-06-16T23:08:41 Postcard Cathy (talk | contribs) (2,939 bytes) (undo)
(cur | prev) 2009-06-04T00:27:28 Juliancolton (talk | contribs) (2,914 bytes) (Wikipedia:Articles for deletion/Don't even think about it! closed as no consensus) (undo)
(cur | prev) 2009-06-03T03:58:18 Benjiboi (talk | contribs) (3,275 bytes) (formatting) (undo)
(cur | prev) 2009-05-31T09:00:47 Colonel Warden (talk | contribs) (3,289 bytes) (more on parking) (undo)
(cur | prev) 2009-05-31T08:50:31 Colonel Warden (talk | contribs) (3,117 bytes) (improve link - tag) (undo)
(cur | prev) 2009-05-31T08:48:52 Colonel Warden (talk | contribs) (3,117 bytes) (Rewrite lead from source) (undo)
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(cur | prev) 2009-05-27T20:52:11 Richard Arthur Norton (1958- ) (talk | contribs) (3,227 bytes) (→History: reword) (undo)
(cur | prev) 2009-05-27T20:50:08 Richard Arthur Norton (1958- ) (talk | contribs) (3,391 bytes) (http://books.google.com/books?id=lU8nzaeQYkcC) (undo)
(cur | prev) 2009-05-27T20:49:21 Richard Arthur Norton (1958- ) (talk | contribs) (3,346 bytes) (In 2004 it was the title of a book by Lauren Henderson.{{cite book |last= |first= |authorlink= |coauthors= |title=Don't Even Think About It |year=2004 |publisher=Downtown Press |quote= | url= |is) (undo)
(cur | prev) 2009-05-27T20:46:16 Richard Arthur Norton (1958- ) (talk | contribs) (3,122 bytes) (→History) (undo)
(cur | prev) 2009-05-27T20:45:24 Richard Arthur Norton (1958- ) (talk | contribs) (3,261 bytes) ({{cite news |first= |last= |authorlink= |coauthors= |title=13 Ways |url=http://pqasb.pqarchiver.com/chicagotribune/access/24877014.html?dids=24877014:24877014&FMT=ABS&FMTS=ABS:FT&type=current&dat) (undo)
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(cur | prev) 2009-05-27T07:33:19 Conical Johnson (talk | contribs) (2,681 bytes) (AfD: Nominated for deletion; see Wikipedia:Articles for deletion/Don't even think about it!) (undo)
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(cur | prev) 2009-02-10T07:13:25 Ulric1313 (talk | contribs) (2,302 bytes) (redirect bypass) (undo)
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(cur | prev) 2006-09-17T23:12:40 LukeSurl (talk | contribs) (2,158 bytes) (Not just in the US) (undo)
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(cur | prev) 2005-11-10T05:49:32 Curpsbot-unicodify (talk | contribs) m (1,801 bytes) (1 link(s): %NN changed • 1 link(s): [_ ]+ → [ ] • 1 link(s): A|A → A) (undo)
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(cur | prev) 2005-04-10T20:59:19 Saksham (talk | contribs) m (1,867 bytes) (Added category: television commercial) (undo)
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(cur | prev) 2003-08-23T03:54:50 Angela (talk | contribs) m (1,483 bytes) (doesn't mean you are not to allowed to imagine it) (undo)
(cur | prev) 2003-05-14T05:11:50 Alex756 (talk | contribs) (1,485 bytes) (don't forget the thinking) (undo)
(cur | prev) 2003-05-14T04:59:19 The Cunctator (talk | contribs) m (1,469 bytes) (undo)
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(cur | prev) 2003-04-19T10:19:54 Cema (talk | contribs) (1,126 bytes) (Don't even think about parking here) (undo)
(cur | prev) 2003-04-19T09:44:17 209.86.202.68 (talk) (896 bytes) (~ender - typo correction) (undo)
(cur | prev) 2003-04-19T09:39:00 AntonioMartin (talk | contribs) (897 bytes) (spoilers warning) (undo)
(cur | prev) 2003-04-19T09:37:36 AntonioMartin (talk | contribs) (852 bytes) (famous commercial)


Talk:Don't even think about it!

From Wikipedia, the free encyclopedia
Articles for deletion This page was nominated for deletion on 3 June 2009 (UTC). The result of the discussion was no consensus.

a spoiler alert for a tv commercial? what next? Kingturtle 22:51 May 13, 2003 (UTC)

Doesn't this fall under #5 of What Wikipedia is not? A slang and idiom guide? DanKeshet 04:07, Aug 23, 2003 (UTC)

No because the article is actually about the commercial, but I wrote the explanation of the phrase as a prefix so that non-Americans can understand why it was used in the commercial.

Antonio Bang Bang Baby Bang Bang! Martin

The article is no longer about the commercial. I don't think that anything referenced within, either a five-year old commercial or a reference within a television show, is particluarly notable. SixFourThree (talk) 14:26, 9 May 2008 (UTC)SixFourThree

What about Where's the beef?? I think Don't even think about it! is up to the same snuff. Kingturtle (talk) 19:33, 9 May 2008 (UTC)

Comparing the two articles, I don't agree. Maybe if somebody cuts a single about "Don't Even Think About It." SixFourThree (talk) 17:46, 16 May 2008 (UTC)SixFourThree

Problem is: the New York sign says: don't even think of... not about. Important for learners (but the sign is funny though).Klebbsen (talk) 19:43, 9 October 2010 (UTC)
[edit] Direction for Article?

I did some cleanup of the article today (my first good deed for the new year). I think the article might be more valuable for the traffic sign - I was looking at another Wikipedia article about road signs in the U.S. and the NYC parking restriction sign piqued my interest. Through some googling, I was led back to Wikipedia and this article.

My cleanup involved fixing the picture, giving the article a more formal tone, and adding some links which may be of more interest to someone seeking info on the sign. I also linked back to this article from the road signs article and another article, Parking violation. I'm unsure what to do at this point. Perhaps an article on the sign itself is warranted? It certainly is a strange and interesting one! Kfranco (talk) 22:35, 1 January 2011 (UTC)

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(cur | prev) 2011-01-01T22:35:10 Kfranco (talk | contribs) m (2,481 bytes) (→Direction for Article?: new section) (undo)
(cur | prev) 2010-10-09T19:43:54 Klebbsen (talk | contribs) (1,560 bytes) (undo)
(cur | prev) 2009-06-04T00:27:27 Juliancolton (talk | contribs) (1,350 bytes) (Wikipedia:Articles for deletion/Don't even think about it! closed as no consensus) (undo)
(cur | prev) 2008-05-16T17:46:03 SixFourThree (talk | contribs) (1,241 bytes) (still don't know if this is sufficiently notable) (undo)
(cur | prev) 2008-05-09T19:33:30 Kingturtle (talk | contribs) (1,021 bytes) (reply) (undo)
(cur | prev) 2008-05-09T14:26:12 SixFourThree (talk | contribs) (835 bytes) (not notable) (undo)
(cur | prev) 2003-09-10T10:37:27 AntonioMartin (talk | contribs) m (539 bytes) (undo)
(cur | prev) 2003-08-23T04:07:43 DanKeshet (talk | contribs) (282 bytes) (this is what wikpiedia is not) (undo)
(cur | prev) 2003-05-13T22:51:03 Kingturtle (talk | contribs) (103 bytes) (a spoiler alert for a tv commercial? what next? ~~~~)