Not sold in stores

Not sold in stores (marketing)

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Not sold in stores is a class of goods related to "As seen on TV!" in that the goods are heavily advertised on television and bought directly from the supplier or manufacturer. The order is usually placed through a 1-800 number call centre and the payment by credit card (C.O.D. back in the past times). The selling point of such adverts is that the item is too "cutting edge" for a store. Conversely, the "not sold in stores" label can be interpreted to be a detriment, if one takes it to mean that no established retailers are willing to give their imprimatur to the merchandise.

In the last ten years, products "not sold in stores" have moved from advertising on television almost exclusively to advertising on the internet.[citation needed] Selling on the internet also has reduced both the transaction costs of the selling and the cost of the products themselves through the automation of check-out and payment (no more paid phone operators) and the exemption from sales taxes, which can be up to 8.5% in some states in the United States.

This new trend on advertising on the internet has further set the Not sold in stores genre apart from that of As seen on TV, for Not sold in stores products advertised on the internets cannot be "As seen on TV!" (since they are not on TV)-- and "As seen on the Internet!" just does not have the same marketing appeal.[citation needed]

However, advertising on television still remains the primary means that products of this marketing stripe reach the public eye. Since 1993 both the "Not sold in stores" and the "As seen on TV" factions have moved from simple sixty-second commercials on late-night or cable television to one to three-hour long "infomercials" featuring many spokesmen that become pop culture celebrities.
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