As seen on TV (marketing)

As seen on TV (marketing)

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As seen on TV is a nameplate for products advertised on television for direct-response mail-order through an 800 number. Typically the packaging for these items includes a standardized red seal in the shape of a television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of the ubiquitous TV Guide magazine. The pervasive presence of "as seen on TV" products is the subject for much comedy on TV, often exaggerating the typical pitches of "as seen on TV" products. One such example of mockery is the fictional "Spishak" company, a series of sketches on MADtv.

Prominent marketers of "as seen on TV" products include TimeLife, K-tel, Ronco, and Thane. There are also retail brick-and-mortar and online stores that specifically sell As Seen on TV products.

As Seen On TV Products is a generic name attached to items that are advertised on television - either in 30 minute infomercial spots or during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise & fitness products, books, or to toys and games for children.

The As Seen on TV category has expanded recently, becoming a major category in the mass market retail sector.[citation needed] Products are placed on television, building massive amounts of consumer impressions while maintaining to turn a profit from the advertisements. Then, after impressions have built up, the product is pushed into retail outlets, where sales soar.[citation needed] This model was invented in the 1980s by Telebrands Corporation's executives A.J. Khubani and Keith Mirchandani.[citation needed]

[edit] 1 See also

Not sold in stores (marketing)

[edit] 2 References

* Lou Harry, Sam Stall (2002). As Seen on TV: 50 Amazing Products and the Commercials That Made Them Famous. Quirk Books, 144 pp.. ISBN 1931686092.

[edit] 3 External links

* Electronic Retailing Association Trade association for tv, radio and online retailers
* Showcase, a retailer of As Seen on TV products

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